Customisable Motion

There’s a particular kind of fitness equipment frustration that’s uniquely British. You’ve squeezed a cross trainer into the corner of your spare bedroom, narrowly avoiding the ironing board, and you’re ready to go. But then you’re stuck cycling through someone else’s pre-set programmes — a punishing hill climb when you only wanted a gentle warm-up, … Read more

Here’s a scenario that plays out in British homes roughly a thousand times a week: someone buys a cross trainer, uses it enthusiastically for a fortnight, and then watches it slowly become the world’s most expensive coat rack. It’s not laziness — it’s usually a mismatch. The machine doesn’t fit them properly. The stride feels … Read more