Customisable Motion

Here’s a scenario that will feel painfully familiar to anyone over 185 cm (6’1″) who has ever enthusiastically purchased a cross trainer online: the machine arrives, you assemble it over a long Saturday afternoon involving three mugs of tea and one mild profanity, you step on — and immediately feel like you’re pedalling a child’s … Read more

There’s a particular kind of fitness equipment frustration that’s uniquely British. You’ve squeezed a cross trainer into the corner of your spare bedroom, narrowly avoiding the ironing board, and you’re ready to go. But then you’re stuck cycling through someone else’s pre-set programmes — a punishing hill climb when you only wanted a gentle warm-up, … Read more

Here’s a scenario that plays out in British homes roughly a thousand times a week: someone buys a cross trainer, uses it enthusiastically for a fortnight, and then watches it slowly become the world’s most expensive coat rack. It’s not laziness — it’s usually a mismatch. The machine doesn’t fit them properly. The stride feels … Read more